Content Calendar Basics
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What Every Small Business Should Include in Their Monthly Content Calendar
If you're a small business owner trying to keep up with social media, you’ve probably found yourself thinking: “What the heck should I post this week?” That’s where a solid monthly content calendar comes in.
Planning ahead not only saves you time, but it also ensures your content is aligned with your business goals, seasons, promotions, and brand voice—so you're not scrambling last-minute or posting just to post.
Here’s what every small business should include in their monthly content calendar to stay organized, consistent, and impactful online.
1. Core Content Topics
Start by outlining 3–5 content topics that represent your brand. These are recurring themes that help organize your posts and keep your content well-rounded.
2. Important Dates & Promotions
Even if you’re not running a big promotion, aligning your content with timely events, like a Labor Day sale or new arrivals, helps keep your feed relevant and connected to what your audience cares about.
3. Video Content & Reels
Love it or hate it, short-form video is still the most powerful format on social media. Dedicate space in your calendar for Reels or TikToks, especially ones that showcase your personality, tell a story, or educate your audience in a quick, digestible way.
4. Engagement Posts
Not every post needs to sell something. Include posts specifically designed to start conversations or boost engagement, like questions or relevant pop culture news related to your industry. This will help humanize your brand and build stronger relationships with your followers.
5. Tools, Templates, or Tips
Share resources your audience will find valuable, whether it's your favorite business tools, a checklist, or a quick how-to. This positions you as an expert while providing free value (aka, building trust).
6. Analytics Review & Adjustments
At the end of each month, take a few minutes to review your performance. What post did the best? Which content had the most engagement? Use this data to refine your content strategy for the next month—not every post needs to go viral, but intentional adjustments help you grow.
Final Thought
A monthly content calendar isn’t about rigid rules—it’s about creating structure so you can show up consistently and creatively. When your social media is planned, aligned, and purposeful, it becomes a powerful extension of your brand, instead of a weekly chore.
Need help creating consistent content for your brand? I create custom monthly calendars for small businesses that want to grow with clarity and creativity. Let’s chat.
